In today’s digital-first world, social media has become much more than a platform for connection, it’s now a critical sales channel that’s reshaping the future of retail and ecommerce. The RetailX Social Media Masters 2025 Report takes a deep-dive into the rise of social commerce.
Pre-register for our RetailX Social Media Masters report 2025, your guide to getting the most out of your social media budget. This report comes at a time when a growing share of marketing budgets is being directed at social commerce, with some brands investing as much as half of their marketing spend in this channel.
The report explores how and where brands are collaborating with creators and utilising social media platforms like Instagram, TikTok, and Pinterest. It also provides insights the best ways to measure results such as views and likes. Our report also explores strategies for building engagement and Social Media Value (SMV).
Inside the Report
- Strategic Overview: The shift of social media from a brand awareness tool to a critical driver of consumer behavior.
- Gaining Insights Through Data: How brands are leveraging data to understand customer behavior and inform social media strategies.
- Partner Perspective – Metricool: Effective social media strategies using data-backed approaches.
- Communities: The importance of building loyal and enthusiastic followings through community engagement.
- Influencers – Developing Creative Relationships: Strategies for brands to effectively collaborate with social media influencers.
- Commerce: Engage Profitably on Social: How brands can drive revenue and ROI through social media.
- Future: The Evolution of Social Commerce: Emerging trends and the future of social commerce.
Company Profiles
The report features company profiles and case studies from leading brands:
- Booking.com
- Cineworld Cinemas
- Joolz
- Lastminute.com
- TikTok Shop UK
- Unilever
