The fast-moving consumer goods (FMCG) market, encompassing essential products with high demand such as food, beverages, personal care items, and household supplies, is at a pivotal point in Europe. With changing consumer preferences, economic uncertainties, and the rapid evolution of digital platforms, the FMCG landscape is undergoing significant transformations. The RetailX FMCG 2025 Report delves deep into these shifts, providing retailers, brands, and marketers with actionable insights into how social media and ecommerce are reshaping the way customers buy FMCG products across Europe.
As European consumers become more conscious about their purchasing decisions—prioritising ethical sourcing, environmental impact, and product quality—retailers must adapt to meet these needs. This report highlights how the rise of direct-to-consumer (DTC) brands and online marketplaces, along with social commerce platforms, has accelerated these changes.
Through in depth analysis and data-driven insights, the RetailX FMCG 2025 Report presents key market trends, including the growing role of mobile shopping, the integration of social media with ecommerce, and the rise of influencer marketing in driving product discovery and loyalty. It also includes case studies of leading European retailers who have successfully adapted their strategies to capitalise on these trends, offering a blueprint for how other businesses can navigate the complex digital landscape.
