2024 was the year that Retail Media transitioned from a niche interest to being a central part of the discussion across retail, marketing, advertising and advertising technology around the world.
Here at Internet Retailing and RetailX, we tried to capture all of the insights, all of the stories and, most of all, curate the content that matters to marketers, retailers and technology vendors.
Retail Media stories come and go, but there are some underlying themes that never go away – and the result is this Retail Media Almanac, a collection of the year’s most impactful columns and thought leadership.
Think of it as the ‘Retail Media Annual 2024’ in the spirit of Christmas annuals from the past – a collection of the best content on Retail Media in 2024 from Internet Retailing, that you can read and revisit as you think through your 2025 Retail Media strategies.
