The InternetRetailing Benelux Luxury 2025 report, in association with Imagino, focuses on the booming luxury market in Belgium, the Netherlands, and Luxembourg. It explores the market’s size and profitability, as well as dominant product categories – not just fashion but also consumer electronics.
Harnessing new bespoke ConsumerX research, the report also explores key shopper behaviours, the increasing importance of digital channels and sustainability. It also looks at the customer experience of brands operating in this economically significant and strategically located European market.
Inside the report
- The Top50 List – We examine those top-performing luxury sellers across the Benelux region, which have created novel ways to target this often rewarding market
- Market context – The politico-economic union is a giant luxury market, worth a staggering €34bn in 2024, considerably more than the UK (€23bn), France (€19bn) and Switzerland (€24bn). But this report stresses it is not without its challenges.
- The UK luxury consumer – New andbespokeConsumerX research looks at how consumers across the region are big online spenders, drawn to luxury electronics as well as fashion
- Channels and devices – Increasingly digital-first in their shopping habits, this feature also highlights that Benelux consumers still like a visit to a luxury store with experience a key driver
- Sustainability – This report highlights that while sustainability in Benelux doesn’t grab the headlines, consumers are increasingly into going for green
Company Profiles
Our analysis of the Benelux Luxury sector is illustrated with company profiles showcasing the approaches being taken by seven retailers:
- Balenciaga
- Clarins
- Dior
- Lacoste
- Prada
- Swarovski
- Tony’s Chocolonely
