The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
Why did you join the company? I started my career at Unilever and spent my formative years as a marketing accountant where I was tasked with measuring marketing ROI, so even though I was very much a numbers guy I still managed from early on to gain an in-depth understanding of the integral role marketing can play in a company’s overall business strategy. So making the move to a company actually operating in the marketing space seemed like a naturally good ﬁt. This is why when the opportu
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