Why did you join the company? I started my career at Unilever and spent my formative years as a marketing accountant where I was tasked with measuring marketing ROI, so even though I was very much a numbers guy I still managed from early on to gain an in-depth understanding of the integral role marketing can play in a company’s overall business strategy. So making the move to a company actually operating in the marketing space seemed like a naturally good ﬁt. This is why when the opportu
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