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Accessorize to get dedicated site

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Fashion accessories business Accessorize is to get its own dedicated website as the business expands its reach into Europe and the US.

Up to now Accessorize products haven been sold online through the website of its parent company Monsoon. But the new site follows fast growth in e-commerce and reflects Accessorize’s independent position on the high street.

The new site will be aimed at the US and European markets, as well as the UK. Reflecting this, it will be available in French, German and Danish as well as English.

Steve Back, chief commercial officer of Monsoon and Accessorize, said: “By creating an online experience similar to walking into an Accessorize store, the return on investment from the online opportunity is sizeable.”

The site will, like the Monsoon site, be hosted on Venda where features will include the use of social media, dynamic navigation and behavioural merchandising.

Back added: “Venda clearly understood how to translate high street retail into online and helped create a tailored solution to our specific requirements.”

Eric Abensur, chief executive of Venda, said: “Successful retailers such as Monsoon and Accessorize realize the importance of the evolving e-commerce channel for maximizing its commercial benefits. We are excited to be involved in the next stage of growth for the company as it expands its international customer focus.”

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