Amazon has taken another step towards a much anticipated online grocery service, with the addition of chilled and frozen foods to its Prime Now delivery offer.
The retail pureplay, an Elite retailer in InternetRetailing’s IRUK500 research, has long been expected to launch the Amazon Fresh grocery service it runs in the US in this country. This week it said it would add fresh and chilled goods to its one-hour Prime Now delivery offer, which already includes some grocery items and is available to members of its Prime delivery and video subscription scheme. The new lines are being offered in Birmingham “shortly” but will later extend to London, the two geographical areas where the Prime Now service is currently available.
Amazon said in a statement: “Prime Now customers already benefit from ultra-fast delivery on everything from essentials like bottled water, coffee and nappies to must-have products like the latest video games and devices. We are excited to be adding a range of chilled and frozen items to this selection as we continue to expand the number and variety of products that can be ordered for delivery within 60 minutes.”