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Amazon, Asos, Burberry, Mothercare, Supergroup: a multichannel take on how they sell

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In today’s InternetRetailing newsletter we’re going beyond the headlines to uncover what IRUK Top500 ecommerce and multichannel brands and retailers are telling us about the way they sell online. We look too at how they deliver on their sales promises – and how that is changing.

These leading retailers are the ones to watch: these are the ones who win most business from shoppers evolving quickly in their demands for joined-up commerce that gives them the customer experience they want, whenever and wherever they want to buy. Our analysis looks at what they are doing, and how that is developing their overall businesses.

Today, therefore, we look at what SuperGroup said in full-year results this week about its ecommerce and multichannel strategy, at home and abroad. We consider how mobile is growing for retailers including Burberry and Mothercare, and what Amazon’s Prime Day said about the way shoppers want to buy from it.

We also report on the new Precise delivery service that’s been launched by Asos and DPD, further evidence of retailers developing strategies to meet their customers’ needs.

All of these are Views that will come together at this year’s InternetRetailing Conference and sister event the eDelivery Conference. Today we report on the central Views of the two events, to be held this October at the Novotel Hammersmith, in London.

Finally, in today’s guest comment, Channie Mize of Periscope considers the demands of an evolving omnichannel customer on retailers of all sizes.

Our research

The IRUK Top500 2016 and the first 2016 dimension reports, the first on Brand Engagement and the second on Mobile & Cross-channel, are now available to download. Visit the IRUK Top500 section of the website to find out more.

Our webinars

In the next InternetRetailing webinar we’ll be joined by Thomas Jeanjean, regional managing director, EMEA – mid-market, at Criteo, who will consider how to get the most out of mobile marketing. It’s a cross-device world: how to navigate mobile marketing’s next big opportunity is at 2pm on July 19. Click here to find out more and to register for the free event.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

InternetRetailing Events

The 11th InternetRetailing Conference and second eDelivery Conference take place this October. Information and tickets are now available for the two events here.

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