Vertu, a market leader in luxury mobile phones, has joined forces with mobile advertising company Amobee and swanky magazine Vogue to create innovative mobile advertising campaigns to market Vertu’s luxury touch screen smartphone, the Constellation.
Amobee’s mobile ad campaign integrates sophisticated mobile advertising technologies, enabling Vertu to successfully identify growth opportunities within the female, luxury fashion segment. Vertu’s mobile advertising campaign for the Constellation includes an exclusive sponsorship of Conde Nast’s release of the Vogue Daily News app, the most exclusive mobile app for daily fashion news, effectively reaching a new female market.
The campaign also included a Vertu video in a Net-A-Porter iPad app, which achieved an astonishing 24% click through rate, exceeding expectations and industry standards. Furthermore, Amobee worked with Navteq to geo-fence affluent shopping areas to drive footfall into Vertu boutiques.
“Working with Amobee has shown us how powerful mobile advertising can be to reach a niche, luxury audience with smart media placement and sleek creative design,” explains Mark Izatt, Head of Digital for Vertu. “We’re excited by the results we’ve seen so far and look forward to continuing our work with Amobee to reach luxury consumers via state-of-the-art mobile marketing.”
“Vertu is all about a world of ‘unique experiences and a life beautifully arranged’, which works well with Amobee’s mobile expertise for luxury brands,” said Trevor Healy, CEO of Amobee. “At Amobee, we like to help brands turn customers into fans and owners of Vertu devices are fans of this great brand.”
