Just as the customer is always right in bricks and mortar retail, the same applies to ecommerce. Onsite search should meet not only visitors’ expectations but also impress them. A critical interaction with customers, it can make or break a shopping experience and is often the cause of customer frustration rather than retailer opportunity. Andreas Brueckner, Senior Merchandising Consultant at ATTRAQT, discusses how retailers can consistently optimise onsite search so that it is rewarding for
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