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Andy Tow

Andy Tow


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GUEST COMMENT Why in-store shopping is still an event

GUEST COMMENT Why in-store shopping is still an event

Whether it be in anticipation of a baby or to celebrate moving into a new home, purchasing new goods can represent a new chapter in our lives. There is a significant opportunity here for retailers and brands to understand more about how and why consumers shop, and it is directly on the shop floor where we are truly able to gain the most accurate insights.

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