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Anna Watkins

Anna Watkins


Recent Articles

GUEST COMMENT Virtual, augmented, mixed: ‘seasonal realities’ and retail opportunities

GUEST COMMENT Virtual, augmented, mixed: ‘seasonal realities’ and retail opportunities

Today’s consumers are pulled in numerous directions at once. Every brand and retailer tries to grab consumer attention and coax sales, across TV, desktop, mobile, OOH, and more. So I’m particularly curious to see which brands are taking their seasonal marketing to the next level, and incorporating new realities into their campaigns.

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