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Aurum Holdings reports online growth topping 10% in 2011

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Online sales at Aurum Holdings, whose luxury jewellery brands include Watches of Switzerland, Mappin & Webb and Goldsmiths, rose by more than 10% in 2011, the company said today.

In all, ecommerce sales rose by 10.7% in a year that saw the launch of a transactional website for Watches of Switzerland.

The rise came as the company recorded growth in like-for-like sales of 10.2% to £300.6m during the course of 2011. Operating profit rose to £18.3m, a 53% increase on the previous year, while EBITDA rose by 38% to £22.5m.

Aurum Holdings said a six-pillar strategy focusing on areas including ecommerce, enhanced customer experience, high margin jewellery and leadership in watches was succeeding.

Chief executive Justin Stead said: “2011 has been a very exciting year for us and we are delighted with our brands’ performance. We are also very encouraged by the consistent positive sales trend experienced throughout the year, which demonstrates the strength of our six pillar strategy.

“We don’t expect retail conditions to improve materially in 2012, however we remain confident that we are now in an even better position to continue to deliver growth in the future.”

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