The administrators of multichannel fashion retailer Bank Fashion are selling off intellectual property (IP) assets including its social media following and its domain name.
The sale is being conducted by IP specialists Metis Partners, under instruction from Bank’s joint administrators at Deloitte.
A social media following said to number “in the hundreds of thousands” is up for grabs as part of a 10-lot sale that also includes the Bank domain name, its customer database and its brand, the latter priced at a minimum of £150,000, and a number of smaller menswear and womenswear brand names, from Ribbon and Heaven Sent through to Kitsch Couture and Tortured Genius. Bank traded both online, through bankfashion.co.uk, and through 84 stores before going into administration in January 2015.
“These are major brands which have a strong and loyal following and Bank Fashion has had a significant presence in UK retail for more than 20 years,” said Nat Baldwin of Metis Partners, who is running a global marketing campaign for the IP assets.
“From its beginnings as a single store in Stockport, it has consistently been committed to bringing catwalk trends to the high street. Its annual turnover has exceeded £100m in the last four full years.”
A deadline of noon on April 15 has been set for offers for the IP assets, with more information available from Metis Partners.
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