In today’s Bank Holiday Internet Retailing newsletter, we report the latest figures from retailers as diverse as M&S, Dunelm and Asos. The common theme between them is one of growth, driven by strong ecommerce figures. It’s obvious that online growth is vital to pureplay Asos, but it’s instructive to see just how important online growth is to multichannel retailers from Dunelm to M&S. Dunelm, which is still developing its cross-channel strategy, is making fast gains, while even for a multichannel veteran such as M&S, online growth is still the power behind its overall performance.
But having a website is no longer enough. Those figures come in the same week as a pair of studies that puts the emphasis on the contribution of online sales, but particularly those that come via mobile. Finally, the IMRG’s latest Top 50 retailer ranking shows that the retailers who gain most traffic on mobile are those who attract most traffic to their desktop site. Taken together, these findings are a timely reminder to retailers of the importance of taking a multichannel approach to retail strategies.
Meanwhile, today’s guest comment comes from recruitment specialist Matt Owens of Instinct, who advises on key recruitment approaches for 2015.
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Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.
