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Bathrooms.com develops chocolate ‘bathroom sweet’ for those who mistype the search term

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Bathrooms.com has developed a full-size bath, toilet, basin and bidet made out of chocolate for all those Britons who search for ‘bathroom sweets’ when they are looking for ‘bathroom suites’.

The online retailer has teamed up with chocolatiers Choccywoccydoodah to create what it’s dubbed the world’s most indulgent bathroom, made out of 100% Belgian chocolate – and coming in at 9.4m calories.

The sweet suite can be bought in full at bathroomsweets.com for £80,000 but the items can each be bought individually, starting from £7,000 for the bidet.

Choccywoccydoodah says the suite would keep for six months, if to be eaten. If not, it could be kept at room temperature for years, melting only if left in direct sunshine, by a radiator or if it comes in contact with hot liquids – such as bathwater.

Ian Monk, chief executive of Bathrooms.com said: “As a consequence of shoppers searching for ‘bathroom sweets’ we decided to answer their search, literally. Our very own exclusive chocolate bathroom suite, based on our Maderno range, was initially a bit of fun, but once we realised it was possible to actually make we knew we decided to buy Bathroomsweets.com and list the product. We’ll be checking out emails very closely from today!”

A Choccywoccydoodah spokesperson said: “When we heard people were searching for ‘bathroom sweets’ and the concept of creating a bathroom made of chocolate we couldn’t say no to being involved. We’ve made lots of things out of chocolate, but never a bathroom, so this will be a challenge and we look forward to our first order.”

According to the Plain English Campaign, misspelling ‘suites’ as ‘sweets’ is the third most common in their list of top 10 spelling mistakes. The top two are ‘heard’ for ‘herd’, and ‘racket’ for ‘raquet’.

Steve Jenner, media officer at Plain English Campaign said:

“People often spell phonetically if they are unsure of a the correct spelling of a word and the confusion between ‘suites’ and ‘sweets’ highlights this. There are quite a phew of them, and the mane thing hear is to bare in mind that genuine miss steaks are easily maid.”

Our view: Bathrooms.com’s chocolate bathroom is an effective way of making the most of a search error. Visit the spoof site to find amusing details on misspellings and lavish images of the chocolate bathroom – but the effective part is the redirect that sends those who have misspelt ‘suites’ as ‘sweets’ straight to its own site. It’s going to need to gain a good deal of traction for that to happen though – at the time of writing, typing ‘bathroom suites’ into one well-known search engine brings up a range of rival bathroom vendors. We’ll watch with interest to see how that changes with this campaign.

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