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Behavioural merchandising delivers 16% sales increase at Past Times

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Past Times , the nostalgia gift retailer, has seen a 16% uplift in its online turnover following the introduction of Venda Behavioural Merchandising, a Venda module powered by Avail Intelligence, and more than one third of all orders now include a product that was recommended by the solution.

Past Times stocks more than 1,200 products, three quarters of which are exclusive to the retailer. By analysing the past behaviour of other shoppers who have visited the site, using data such as products viewed or purchases made, Past Times can now automatically generate personalised recommendations in real-time. These become increasingly relevant as the solution continues to learn.

“At present these recommendations are displayed to our customers on the search results, product details and basket pages,” says Adrian Spence, head of ecommerce at Past Times. “Having worked at Amazon for seven years prior to joining Past Times, I’ve seen first hand the significant impact that behavioural merchandising has on conversion.”

“We went live with the behavioural merchandising module in December after a simple implementation process, which was part of a rolling technical programme Venda had put in place for us,” he added. “We knew that if we could put the right products in front of the right person, at the right time, our dedicated customer base would more than likely make a purchase.”

“Customers are king in an age when word of mouth speaks far louder than any marketing or sales collateral ever could,” added Pontus Kristiansson, CEO and co-founder of Avail Intelligence. “Past Times has a very loyal customer base and the ability to treat each one individually will only help to improve the customer experience, further strengthening brand loyalty.”

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