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Black Friday – the story so far

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It’s Black Friday, the day that’s expected to be the UK’s busiest online shopping day ever, turning over a projected £1.07bn. We’re monitoring the news as it happens in our live blog, where we have updates on site resilience, on how much money is being made, and on how much different retailers are selling. Meanwhile, our m-commerce editor Paul Skeldon is keeping a close eye on all things mobile in this piece, and we have our final Black Friday guest comment of the year, Gerald Heath of OLR, on why omnichannel matters to today’s events.

But we’re mindful of findings from LCP Consulting earlier this month, that a third of retailers think today is unsustainable, while a third of consumers don’t like the event – and we’re also making sure we look beyond Black Friday in today’s newsletter, with an analysis piece from Booking Bug’s Gleen Shoosmith on Amazon’s first shop, while we report on the latest updates on digital strategy from Arcadia Group, owner of Topshop, Evans, Burton and more, and from Thomas Cook.

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