With traditional retail stores shuttered due to the coronavirus pandemic, traditional suppliers such as brands and manufacturers need to reach customers through as many channels as possible.
Reseller and wholesale customers want the same customer service from these suppliers that they experience in their personal shopping: they want to shop easily and quickly from their suppliers, rather than having to use EDI or email ordering.
Both of these issues can be solved by launching an ecommerce portal – a direct way to reach new customers and a simpler way to sell to existing ones.
This guide, developed in partnership with OSF, explains how and why you should launch an online store by adopting Salesforce’s B2B ecommerce platform in conjunction with its enterprise cloud.
The Salesforce links the B2B portal with your CRM, allowing you to:
Create a 360-degree view of the customer and manage a single customer relationship across all of these systems.
Use Salesforce’s AI layer to gain insights from historical data and provide smart recommendations to online customers to increase their basket size.
Use Salesforce’s natural language processing to analyse written content and sentiment to help automate sales and service.
Benefit from Salesforce updates without them affecting existing customisations.
Eliminate the need for storage servers by storing all B2B customer data in the Salesforce cloud.
Develop and quickly roll out applications for the B2B ecommerce offering through native tools and Salesforce’s app exchange.
The guide includes a case study with Originals BTC, showing how a UK-based wholesale lighting manufacturer adopted Salesforce B2B Commerce to get a unified view of their customers and tap into their rich trove of customer data to drive further sales.