The blue paper, produced by InternetRetailing and Tealium, examines the Customer Data Platform and looks behind the scenes of Tealium’s AudienceStream to show how it operates.
Flow charts and screen shots illustrate the implementation and use journey for Marketing, CX, Developers, Business Intelligence and Privacy and Data as well as showing the advantages of combining machine learning predictions with Customer Profiles.
The blue paper includes a case study from Roman Originals highlighting how the clothing retailer uses AudienceStream. Since implementation, it has improved the integrity of Roman Originals’ data by 35%. The main metric proving the success of the implementation is conversion. Within the first six months Roman Originals was achieving “6x what we were spending on Tealium,” says Ian Johnson, head of ecommerce, Roman Originals.
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