In this blue paper, written in conjunction with Cybertill, we look at how adopting a cloud-based electronic point of sale can help retailers to realise better service and efficiencies in both channels.
The blue paper, produced by InternetRetailing and Tealium, examines the Customer Data Platform and looks behind the scenes of Tealium’s AudienceStream to show how it operates.
With traditional retail stores shuttered due to the coronavirus pandemic, traditional suppliers such as brands and manufacturers need to reach customers through as many channels as possible.