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Bonmarché, Screwfix, B&Q and AO World on multichannel, plus latest on Black Friday

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In this Cyber Week we’re balancing our coverage of all things Black Friday with insights into what leading retailers are telling us about their ongoing strategies.

Thus today’s InternetRetailing newsletter features our ongoing Cyber Week updates, while we also feature a guest opinion from David Lloyd of the Alibaba Group, which reflects on Singles Day to share a sense of what new retail, Alibaba’s theme for that day, means for shopping more widely, and beyond peak season.

We report on IMRG figures out today that suggest online shoppers held back on spending in October, presumably in order to spend their cash this week.

And we have the latest on AO World, Bonmarché, and Kingfisher Group businesses Screwfix and B&Q as they report, among other things, on the development of their multichannel strategies. All report growing online sales, and explain why that is, but the figures from Bonmarché stand out for ecommerce growth of nearly 40%. That’s down, says the company, to a new plan that starts with a focus on the customer journey.

Today’s guest comment comes from Guy Chiswick of Webloyalty with his consideration of how innovation is driving transformation across the industry.


Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.

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