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Boohoo ‘exploring stockmarket listing’

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Online clothing retailer Boohoo is reportedly looking at listing on the London Stock Exchange. The move would follow in the footsteps of its much bigger rival Asos , which successfully listed on London’s AIM back in 2001.

According to the Independent, Manchester-based Boohoo is working with private equity firm Zeus Capital, which is an investor in Boohoo, to explore its strategic options, including a possible sale or a listing. Zeus Capital advised on last month’s flotation of Conviviality Retail, owner of the Bargain Booze chain.

Boohoo was co-founded by its chief executive Mahmud Kamani seven years ago. In the year to February 2012 its sales reached £29m.

The retailer competes with Asos in selling clothes aimed at fashion-conscious twenty-something buyers. Last year its expansion plans were made clear when it opened its virtual doors to new international customers, enabling US, Canadian and Australian shoppers to buy in their own currencies from the site, which already served European shoppers buying in euros.

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