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Boohoo makes foray in m-commerce with iOS app from Poq

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Boohoo , one of the UK’s largest pure-play online fashion retailers, has launched its first ever shopping app using the Poq app commerce platform.

The iOS app, which will feature boohoo’s entire product range, went live on 1 August. Boohoo’s partnership with the Poq app commerce platform has allowed it to build and launch a fully transactional app in three months.

Young shoppers such as boohoo’s target demographic are at the forefront of the UK’s phenomenal app commerce growth. Members of this age bracket spend three hours per day online via their mobile. And 40% are already making monthly purchases using their mobile device. Boohoo’s decision to enter the app commerce space comes at a time when smartphones drive half of all traffic to its website.

Though boohoo’s mobile website is flourishing, posting a remarkable conversion rate increase of 40% in Q1 of 2015, studies have repeatedly shown that fashion retail apps drive conversion rates that are twice as high as retail mobile websites. In fact, apps now account for a third of all UK retail spend, although only 10% of retailers offer one.

In light of these consumer trends, adding a shopping app to its offering was an obvious next step for boohoo.

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