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Bookings up 20% in a year after Carlson Wagonlit Travel goes mobile

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In the first year of the mobile hotel booking functionality on CWT To Go, Carlson Wagonlit Travel (CWT)’s travel app, bookings have grown in excess of 20 per cent each month. CWT’s launch of mobile hotel booking has been heralded a major success by clients.

The hotel booking functionality has been rolled out across 17 markets enabling 600,000 registered users to book hotels through the app. Adoption of CWT To Go hotel booking has been strong, with clients recording 15 per cent of all their hotel bookings being made on mobile.

CWT To Go’s hotel booking is tailored to suit each company’s hotel travel programme, displaying preferred suppliers and client rates. CWT clients also have access to more hotels than ever before: a total of 467,000 hotels around the world.

Traveller comments about the app include “it’s my default way of booking hotels”, “user-friendly, quick and easy to use” and “the fastest way to get information and book hotels”.

Commenting on the results, David Moran, executive vice president, Carlson Wagonlit Travel said: “Our research and traveller knowledge told us 2015 was the year to introduce mobile hotel booking to CWT To Go and these successful results prove we made absolutely the right decision.”

Moran added: “It’s a win-win. Travel managers love the fact their workforce can use mobile hotel booking, while supporting their negotiated hotel programme and ensuring traveller tracking. Travellers love the flexibility of being able to book hotels on the move in a few taps.”

CWT continues to build on this mobile success with a beta trial of flight booking in early 2016, with broader rollout later this year. Early traveller feedback indicates booking flights via CWT To Go will be as easy and efficient as the hotel booking feature.


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