Search
Close this search box.

Brands See Most Activity on Black Friday

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

InternetRetailing Research brings you regular updates that name the IRUK Top100 websites that are managing peak traffic most effectively over the Black Friday weekend.

Tracking



This weekend InternetRetailing Research, in collaboration with our knowledge partner NCC Group [ Brands in the IRUK Top100.[/caption]

Our interpretation of this data suggests a big uptick in (very) early morning browsing, followed by a tell-tale peak around lunch time. It’s noteworthy given that the reverse of the graph, showing non-brands, lacks both peaks.

Non-brands in the IRUK Top100.

About these updates



Three weeks ago, on a more normal weekend for ecommerce, we conducted hourly tracking of the Top100 websites to record a benchmark.

We infer whether the IRUK Top100 are seeing a significant increase in customer traffic by measuring changes in their responsiveness. We are tracking 100 websites and comparing their fluctuations to a ‘normal’ benchmark, so we believe it’s a reliable inference.

You can find more information on Speed Index, the specific metric we use to calculate these performance figures.

Follow the regular updates on the Black Friday 2016 homepage.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on IR.net