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RetailX Brand Index 2019

RetailX Brand Index 2019

The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
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RETAILX BRAND INDEX CASE STUDY Nespresso: Capturing the coffee cup

RETAILX BRAND INDEX CASE STUDY Nespresso: Capturing the coffee cup

31 May 2019by Penelope Ody
Penelope Ody analyses how Nespresso has built and developed the market for its coffee capsules

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