Nestlé Health Science is to sell its products direct to consumers in 20 markets, over the THG (The Hut Group) ecommerce platform.
Nestlé Health Science (NHSc) will use a full-service ecommerce platform from THG Ingenuity, the technology services division of THG, as it launches direct sales of brands including Optimast, Minami and Clean Athlete in North America, Europe and Asia. THG will provide a full service from marketing and content development through to payment and fulfilment.
Matthew Moulding, founder and chief executive Officer of THG, said: “The agreement with Nestlé is a major endorsement for THG Ingenuity’s unique and comprehensive offering. We built THG Ingenuity from the ground up, designed specifically to cater for a brand’s every need from customer acquisition and content marketing to payments and processing through to delivery. It has now become the world’s most comprehensive brand and technology platform and we look forward to helping further power Nestlé Health Science’s international growth.
René Augstburger, NHSc head of strategy and business acceleration, said: “THG Ingenuity will help Nestlé Health Science reach more customers around the world with science-based nutrition solutions. We are confident that THG will help fast-track our brands’ global expansion.”
NHSc, based in Switzerland, is part of the Nestlé group and owns leading nutritional science brands.
THG has built its own health and beauty brands including Myprotein and lookfantastic, and THG Ingenuity already works with brands including Nintendo, L’Occitane, Johnson & Johnson and Procter & Gamble.