Customer experience is now the only brand differentiator besides prices, so it’s never been more important to understand your customers and evolve your digital services around their changing expectations.
Amazon is yet to really rock the world of online fashion. Only 18% of UK millennials purchase high-value clothing items on the online marketplace, for example, despite 1 in 5 ‘always’ starting their online shopping there. And fast-fashion websites dominate, accounting for 66% of all fashion traffic.
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