Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to data from Instagram analytics and management platform Iconosquare.
Burberry , the UK fashion brand, has a considerable presence on the social media site with 7.9 million followers, whilst Primark (3.6 million), Alexander McQueen (3.5 million) and Stella McCartney (3.3 million) make up the top four.
Luxury car brands have also made in-roads on Instagram with Jaguar (3.2 million), Aston Martin (2.5 million), Bentley (2.4 million), Rolls Royce (2.2 million) and Land Rover (1.8 million) all making it in the top 10.
Meanwhile, BBC News (2.8 million) made it on the list as the only media outlet with a large Instagram following.
With more than 500 million followers worldwide – way more than Twitter’s 300 million – 31% of which follow lifestyle, Instagram has become a key marketing platform for the world’s biggest lifestyle brands.
Burberry – a Top250 retailer in IRUK Top500 research, – has been one of the leading brands in embracing digital in all its forms, with chief executive Christopher Bailey telling InternetRetailing that he wants the brand to be a leader in digital.
“In a challenging external environment, we continue to focus on product innovation, retail productivity and digital leadership, against a backdrop of sustained action and investment to deliver long-term outperformance of our brand and business,” he said.
As part of this the company became one of the first UK retailers to trial Snapchat codes to launch extra content around its Mr Bruberry fragrance. It also was one of the pioneers with an Apple TV app that streamed a live fashion show.
