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Cally Archibald

Cally Archibald

Recent Articles

GUEST COMMENT How Instagram is changing the way we shop: The rise of Instagram checkout

GUEST COMMENT How Instagram is changing the way we shop: The rise of Instagram checkout

Social media is increasingly important for shopping. In fact, a recent study revealed mobile-first shopping is up 24% in a year, driven by social media. Consumers are both actively and passively browsing products and brands across social platforms, meaning brands can (and must) utilise this rapidly evolving shopping channel, says Cally Archibald, Content Strategist at independent creative agency Initials

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