Customers are more likely to purchase big-ticket items if they have an opportunity to visualise them at home through their mobile , with 33% saying they would do so on the spot if they could use augmented reality (AR). So reveals new research from DigitalBlue, which reports that augmented reality would speed (more…)
A smiley, a LOL-face and even a poop – all are now part of our everyday visual lexicon better known as emojis. And they are becoming a great way for marketers to engage with customers, albeit one that can be easily misinterpreted.
Mobile has long been a challenge for retailers worldwide. From developing a good responsive design, to slow page loads and clunky apps, honing the mobile experience has been on the to-do list of online businesses for many years. But user behaviour has turned mobile from a nice-to-have to an essential (more…)
Forget the Grinch, Scrooge or even Bad Santa (great film though it is), what really spoils Christmas for most people is shopping. Personally, this isn’t news to me: I quite like the run up to Christmas, but actually buying things in shops is a right old pain. I always – and (more…)
More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store – because poorly optimised mobile and omni-channel experiences add to the confusion and stress.
Click & Collect service – either through a self-service kiosk, or staff at the door armed with mobile applications – would make most shoppers in-store experience more positive.
77% of UK consumers believe retailers are not doing enough to make shopping in stores enjoyable, according to new research from leading independent IT services company Vista Retail Support.
Mobile Point of Sale (PoS) and mobile-enabled shop assistants are going to be key to digitising in-store, for almost half of all retailers. But payment-over-time models and try before you pay are going to be what pays for it.
Payments platform Adyen has rolled out WeChat Pay, one of the most popular mobile payment apps in China, allowing Adyen merchants to offer WeChat Pay on their point-of-sale terminals worldwide.
Endorsers, bloggers and YouTubers appear to have a strong influence over what their millennial followers buy next, a new study suggests. Research undertaken by the Affilinet network asked 2,293 UK adults aged 18 to 30 what they believed had the most affected their purchasing behaviour and encouraged spending. According to the (more…)
Tick tock. Tick tock – the countdown has begun for the most critical time of year for retailers. The lead-up to Christmas is typically when most retail brands make their biggest profits. It’s also when Consumer-First Marketing should be used to maximise your sales. What do we mean by Consumer-First Marketing? (more…)
Last week we saw, in the immediate aftermath of Black Friday, how the first real lesson that retailers need to learn from this year’s peak was that consumers are really mobile. This week, as more analysis takes place, our second learning is that customer service is key. After a relatively (more…)
European consumers have high expectations from mobile, with 44% of EU-7 online adults stating that they are more likely to return to a website in the future if it is mobile-friendly
Leading UK online automotive marketplace AutoTrader has put a tiger in its tank and ramped up it network performance to cater for the need for an improved experience on mobile.
Being mobile centric, offering alternative payment options such as the ability to pay later and enabling one-click repeat purchase are all key to winning over online Christmas shoppers.
Traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store – but mobile technology is needed to support it, a new report by PCMS, a global provider of unified commerce solutions, reveals.
Simon Farthing, Director of Global Strategy and Insights at Monetate takes a timely look at how to actually turn personalisation into something that directly produced revenue
As predicted last week, there can be little doubt of mobile’s dominance in retail, post Black Friday. While stores may not have seen the queues and mayhem they expected, mobile traffic was huge over the whole ‘cyber period’, taking the largest share of online traffic and growing year on year. (more…)
While many may have written Black Friday off as a damp squib for the high street this year, mobile tells a different story, declaring itself very much king of the peak.
Mobile continues to break records this peak season. Last year saw mobile account for 64% of ecommerce purchases however, this year clients on the Poq platform have seen mobile’s contribution to ecommerce grow to 74%.