Channie Mize, senior vice president & global general manager for retail at Periscope By McKinsey, gives her view on why prescriptive analytics is the new way for retailers to make insight-driven decisions.
At a time when shoppers are demanding a seamless experience across all brand channels, both on and offline, retailers are struggling to move at the speed their consumers want and need.
It might be happening on the other side of the pond, but the NRF Annual Convention and EXPO is an important conference for the UK too, and it certainly lived up to its moniker ‘Retail’s BIG Show’ this year.
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.