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Christian Annesley

Mr Christian Annesley

Director

Address
United Kingdom
Interests

Recent Articles

Four highly practical approaches to strategy and innovation

Four highly practical approaches to strategy and innovation

The detail of international expansion always has to be worked on, for every one of the European Economic Area’s leading retailers (plus Switzerland). Offers and approaches that work in one country can be transplanted to another – but will need refining to be effective. Real innovation is also constantly coming through, and effective roll-out is challenging. Here Christian Annesley picks out four more approaches that impressed us this year – some offering pointers to the future and some that are
IN-DEPTH Wiggle and Chain Reaction Cycles: iteration and international growth

IN-DEPTH Wiggle and Chain Reaction Cycles: iteration and international growth

Cycle-run-swim retailer Wiggle and its sister biking business, Chain Reaction Cycles, generate more than half of sales from outside the UK. Head of digital marketing Geoff Bull talked in detail at IRX 2018 about the work that takes.
CASE STUDY Zara: augmenting its retail reality

CASE STUDY Zara: augmenting its retail reality

The Spanish fast fashion retailer Zara is at the forefront of innovation right now, using pop-ups and prototypes to test its plans. For example, it recently launched an augmented reality (AR) add-on to its app that allows shoppers to see the clothes they are perusing ‘come to life’.
Four strategies to stay ahead

Four strategies to stay ahead

The detail of international expansion always has to be worked on, for every one of the European Economic Area’s leading retailers (plus Switzerland). Offers and approaches that work in one country can be transplanted to another – but will need refining to be effective. Real innovation is also constantly coming through, and effective roll-out is challenging. Here Christian Annesley picks out approaches that impressed us this year, some offering pointers to the future and some that are having an
Tim Chicken of Waitrose on meeting modern logistical challenges

Tim Chicken of Waitrose on meeting modern logistical challenges

High-end grocery Waitrose, part of John Lewis, is wrestling with the changing retail landscape like every other retailer – and working to develop operations based on its strengths and by being open to new opportunities. Head of distribution, development and transport Tim Chicken talked in detail at IRX 2018 about his priorities. Christian Annesley reports on a fascinating session

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