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Classified ad website harnesses the power of social delivery

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Classified ad website Friday-Ad is harnessing the power of social delivery. Buyers from the Brighton-based website can now opt to take delivery of their purchases through social delivery service Nimber.

Nimber, which originates from Norway, is a collaborative peer-to-peer delivery service, connecting people who need to send something from one place to another, with someone who is going in that direction.

That means Friday-Ad buyers who’ve spotted a bargain in the For Sale section can put a request on Nimber via the Friday-Ad site, to see if anyone – a ‘bringer’ – can deliver as part of a journey they are making anyway. The two parties are then put in touch to agree a price and time for delivery. Friday Ad classified feature new and used items from furniture and electricals to bikes, clothes and toys.

Will Kidger, product manager for Friday-Ad said: “The cost and effort involved in arranging delivery of items can discourage some people searching further afield to find their perfect purchase, so we’ve integrated the Nimber booking process right into the heart of the new Friday-Ad site to make arranging that precious new purchase a doddle.”

He added: “While it’s a great option for anyone looking for a convenient delivery method for the item they’re buying, we think the greatest uptake will be amongst those who can’t find what they want close to home. Our mission is to create connections between buyers and sellers, and while before that perfect item might’ve been out of reach, through Nimber we’re looking to remove another barrier to bringing buyers and sellers together.”

Nimber describes itself as ‘a social delivery service where you save the environment, make money and do something nice for other people’. It launched in the UK in July 2015. As a sharing economy company it is part of a sector that is expected to grow in value to £9bn in the UK over the next 10 years, according to PwC.

Nimber chief executive Ari Kestin says: “We’ve experienced rapid take up of Nimber in the UK. It has been adopted very well by the British public and we have close to 70,000 people in our community, with well over 100 requests for delivery a day. The UK seems to be leading the way in the sharing economy model. The UK government has looked into how to help the sector with different regulations and proposals, and it’s good to see the UK take a lead.”

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