Cornish outdoor clothing brand Finisterre launches new ecommerce website

Outdoor clothing brand Finisterre has a new website and shop.

The Cornish clothing company sells products ranging from waterproof, insulated jackets to layered clothing. Innovations in use of fabrics, which include recycled and eco-friendly fabrics such as merino wool, have won the company awards including the Observer Ethical Business Award.

Finisterre’s new transactional site, built on Magento by ecommerce agency Screen Pages, has features including lifestyle photography, designer notes and information on caring for fabrics, embedded video and social media and a lifestyle blog to promote its wares.

Ernest Capbert, marketing head at Finisterre, said: “The Finisterre crew has worked really hard and well with the folk at Screen Pages to show off our exciting brand.”

Roger willcocks, director of Screen Pages, said: “Finisterre has huge potential and we want to help it fulfill its dreams. It clearly has a first-rate brand, excellent customer loyalty, a strong and distinctive product offering and great people to work with.”