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Craig Summers

Craig Summers


Recent Articles

It’s time to put the supply chain at the heart of the business

It’s time to put the supply chain at the heart of the business

Craig Summers, UK Managing Director, Manhattan Associates, examines why the supply chain and customer experience are intrinsically linked.
GUEST COMMENT Omnichannel thinking is jeopardising retail success

GUEST COMMENT Omnichannel thinking is jeopardising retail success

After a decade of omnichannel retailing, it should not be news to retailers that customers buy from a brand, not a channel. And yet, channel-specific policies persist; policies that not only undermine the quality of the customer experience but actively jeopardise brand perception.

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