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Craig Smith

Craig Smith

Recent Articles

GUEST COMMENT How can retailers score with World Cup fever?

GUEST COMMENT How can retailers score with World Cup fever?

The World Cup is possibly the biggest retail opportunity posed by a sporting event since, well, the last World Cup. So what can retailers do to tap into the excitement?
GUEST COMMENT How to turn your brand advocates into brand content masters

GUEST COMMENT How to turn your brand advocates into brand content masters

Craig Smith, vice president of solutions and customer success at Amplience  With online sales growth seen to be slowing lately, it will come as no surprise that retailers are struggling to hold onto their online customers.
IRX 2015 GUEST ANALYSIS How machines will soon join the retail workforce

IRX 2015 GUEST ANALYSIS How machines will soon join the retail workforce

Machine intelligence and speech and language recognition are two digital trends that are maturing fast at the moment.
IRX 2015 GUEST ANALYSIS Wearable technology and the future of retail

IRX 2015 GUEST ANALYSIS Wearable technology and the future of retail

In the last 20 years, retail has changed more than at any other time in history.

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