Discount voucher company MyVoucherCodes.co.uk is to hold what it says is the industry's first day-long Facebook Live show to showcase its brands.
The Marketplace event
will run for six hours from 12 noon on Thursday, and will be broadcast via the company's Facebook platform to its more than 300,000 followers. It will feature 11 retail brands, from high street stalwarts such as The White Company and Topman through to pureplay traders such as Prezzy Box, Very and Great Little Trading Company and up-and-coming brands such as Celtic & Co and Meeku.
Throughout the show, presenters will showcase products, deals and comments from sources including brand spokespeople and consumers. MyVoucherCodes.co.uk
says that the event represents a "creative and engaging way" of giving customers direct access to deals via social platforms, while also helping brands to strengthen their brand awareness and revenues.
MyVoucherCodes.co.uk boasts a customer base of more than 8m members, and says it offers 75,000 voucher codes from 8,000 retailers.