Marks & Spencer has added a further 73 countries to the list of destinations it delivers to.
First launched 11 months ago, the service was initially trialled in France, Germany, Spain, Australia, New Zealand, the United States and Canada. It will now be available from Albania to Vietnam and include such major markets as China, Japan and South Africa.
Orders for international delivery can be placed online at online at marksandspencer.com/internationaldelivery, by phone or in UK stores.
"The M&S brand is synonymous with quality — and something welcomed by expats and international shoppers alike," says M&S Direct's Dave Hughes. "With the international delivery infrastructure already in place, it's been a relatively seamless next step to branch out to virtually the rest of the world. It gives us the flexibility to respond to the many customer requests we've been getting to take marksandspencer.com global."
"The service has seen an item shipped overseas every two minutes, and enough underpants sold to cover the modesty of every citizen in Liechtenstein or Monaco -- both now eligible for the online service," says M&S.
Ladies' lingerie is a best-selling item online in all international locations, says the retailer, with the exception of the US where men's underwear has proved most popular. Figures show that French shoppers are keenest on M&S underwear, with sales of Magic Knickers stronger in France than anywhere else outside of the UK, and France is the most popular shipping destination overall.
Bedding is also selling strongly in France and Spain, says the retailer, "reflecting the large British expatriate communities and demand for quality bed and bathroom linen."
Ladies' shirts and blouses also feature in the European top three, whilst school uniforms are the strongest selling item in Germany.