The winners of the annual Reevoo Customer Choice Awards
have been given their own microsite to promote the consumer technology and appliance products that have been awarded the best reviews. The awards cover twenty one categories — from camcorders to cookers — and are based on more than half a million post-purchase reviews from shoppers at sixty UK online retailers.
"This is the first time that product awards have been based solely on the feedback from owners," said Richard Anson, CEO of Reevoo.com. "Most awards are judged by relatively small panels of experts, but in this case we use only the hands-on, considered views of shoppers who have parted with their cash to buy the products that they are rating. That makes these awards an invaluable shopping list for buyers of electrical products."
"What our awards offer is a snapshot of the very best products on offer — as judged by half a million shoppers who have been through research, selection, purchasing and perhaps most importantly hands-on experience of the products themselves," Anson added.