Sainsbury's has launched its first home catalogue, designed to stand alongside the retailer's new non-food online offer. The 98-page catalogue features around 20% of the entire online range and is designed to give customers a 'taster' of what's available on the Sainsburys.co.uk site, the company says, so that they are then encouraged to go online to see the full product range and place an order.
The new catalogues have been mailed out to customers who receive Sainsbury's 'Fresh Ideas' magazine and are also available free at all Sainsbury's stores.
"We aim to grow our non-food revenue by one third over the next year, and online will play a big part in that," says Tanya Lawler, director of direct channels at Sainsbury's. "The sainsburys.co.uk catalogue is designed to fit into a briefcase or handbag and make it easy for people to see the broad range of what we now sell, and whet their appetite so that they log on to check out our full offer and buy online."