Debenhams has launched an online customer community called The Design Team, a standalone website from which they will run surveys and an online forum aimed at gathering customer feedback.
"As a member of the Design Team you have the opportunity to influence the future of Debenhams by providing your views and ideas on how we can improve," explains the site:
You will be asked to participate in regular online surveys and discussion forums. You will also receive newsletters to let you know how your feedback is influencing what we do and what else is happening at Debenhams. In recognition of your contributions, every time you complete a Design Team survey you will be automatically entered into a prize draw to win exciting prizes like gift cards and new products.