ICT giant Deutsche Telekom
and the major supermarket chain REWE
(no. 3 in European food retail) have agreed upon the construction and operation of a advertising network that will show digital multimedia content in 480 REWE supermarkets throughout Germany.
On supersize flatscreens REWE's in-store TV network will display ads for products & prices, image PR, service tips, weather forecast, and current news. The major project makes use of Deutsche Telekom's product NetContact.
The project is set to start in October 2010. More details can be found in the press release (in German) HERE