Value retailer Fulton Foods is targeting customers across the UK and overseas through a new transactional website.
The family retailer, founded by Jack Fulton more than half a century ago, currently has more than 1,000 staff working in more than 100 stores in Yorkshire, Lancashire, Nottingham and Teeside. Now it has launched Starbargains.co.uk in order to sell both across the UK and overseas. It sells food, drink and home basics through four brands. Posh Nosh includes premium brands at discounted prices, Waste Not Want Not is food close to its best before date, while Home basics includes everyday lines at competitive prices.
Karen Gunter, director at StarBargains.co.uk said: “Fulton Foods has delivered great value products to customers who visit our stores for almost 60 years and it’s fantastic that we can now pass these fantastic savings on to customers nationwide who haven’t had the opportunity to visit one of our stores.
“As a result of purchasing surplus supermarket stock, buying direct from manufacturers and products or packaging that could potentially end up as waste, this allows us to offer our customers such low prices on great quality products and brands.
“As a deal-based business, we add around 250 new products every month to the site. We are aiming to be the first port of call for people’s monthly or weekly shop. We offer a large range of fast moving deals – customers can come to us to both buy their favourite brands and also to try something a little different – all at heavily discounted ‘Yorkshire’ prices.”
Fulton Foods describes Starbargains.co.uk as a way for Aldi and Lidl customers to top up their shops. The launch comes at a time when the German discount retailers are growing fast in the UK but as yet do not have full online operations. Starbargains.co.uk is currently offering free delivery for orders of £30 or more until the end of September, after which orders of £40 or over will be shipped without delivery charges.
Image: InternetRetailing Media
