Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Customer

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Gieves & Hawkes to launch its first transactional website

Linked InTwitterFacebookeCard


Saville Row tailor Gieves & Hawkes has appointed digital agency Pod1 and digital publishing agency Illustrated London News (ILN) to plan, design and build a new transactional website.

The agencies in partnership have been tasked with creating a website that represents the premium quality of the brand and provides an engaging experience for the customer. An initial marketing website built on WordPress was launched at the end of September, and a first phase transactional site is due to go live in time for the Christmas period.

The aim of the new site is to build on the value of the Gieves & Hawkes name and its British, No. 1 Saville Row heritage and pedigree. The website will also deliver a seamless experience consistent with the bricks and mortar stores, and is intended to reach out to new and younger customers with digital marketing activity — a first for the retailer.

Pod1 will be implementing the Magento open source ecommerce platform for Gieves & Hawkes whilst ILN will draw on its expertise in content planning and development "to create a compelling and inspiring brand engagement strategy to lead users through the customer journey."

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter