Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Mention Me
ProSKU
Beetle
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Themes > Customer

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Google adds product images to Adwords

Linked InTwitterFacebookeCard


Google has launched 'Product Extensions', a way of showing images and prices for specific products directly in AdWords ads. Product extensions is available to all US advertisers now, and remains in limited beta elsewhere, though Google says it hopes to make the product available to all advertisers in due course

"Product extensions are priced on a cost-per-click (CPC) basis and will only display when your ad is triggered by one of the keywords in your product extensions enabled campaigns," says the search giant. "What's more, product extensions give you the option to prefer which products are displayed when a user's query triggers your ads.

"For example, you may sell dozens of laptop computers but you want to promote the newest or best selling inventory using product extensions when a user searches for 'laptop computer' on Google.com. By making a simple addition to your Merchant Centre account, you can easily control the products that display for certain queries," explains Google. "Of course, you can always use automatic targeting, and let AdWords determine the most relevant products in your account to a user's query."

Advertisers who implemented product extensions during the beta found that the additional product information helped improve the performance of their search campaigns, with Zeta Interactive, which manages advertising for SonyStyle.com, reporting a more than 10% increase in clickthrough rate (CTR) for their ads with product extensions.

Other formats currently under test include comparison ads, location ads and product listing ads.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter