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Phones 4u picks Communicator for segmented email marketing solution

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Phones 4u has chosen Communicator Corp to manage its customer email marketing communications and to develop segmented, sales-driven, online campaigns designed to drive traffic to its website. Communicator's platform will be fully integrated with Phones 4u's existing CRM system so that Communicator can manage both the collection and updating of online customer data.

The goal for the combined systems is to achieve a complete communication system based around customer's contract terms and phone models that provides Phones 4u with a comprehensive picture of customer behaviour and interaction.

"Phones 4u's ecommerce strategy has proved a huge success and in great part this is because we hold the same values as our retail operation," says Marcus Ferguson-Jones, director of ecommerce at Phones 4u. "We aim to lead the way in the mobile industry through our excellent customer service, award winning marketing and differentiated customer experience."

"Communicator Corp understands our business needs and will help us maximise our online relationship with customers," he added. "We look forward to working closely with them on developing current and future strategies; that reinforce our position as best online retailer of the year in the mobile sector."

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