Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Customer

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Viral campaign sparkles for jewellery etailer

Linked InTwitterFacebookeCard
A viral game produced by digital marketing agency Tamba for online jewellery retailer Coloured Rocks, which specialises in selling high quality gemstones, has already been played 132,000 times since it was launched earlier this month.

Diamond Detonation is a classic maze game whose objective is to work around passages of a jewel mine, avoiding miners and their dynamite charges. The player collects jewels to unlock the next level and can then enter their score on to a leaderboard. On average, players are spending four minutes on the game, which has the goal of both increasing brand awareness and encouraging potential customers to the etailer's website.

"Coloured Rocks is an online-only company and successful viral games have the potential to generate huge amounts of interest," says Steve Bennett, the firm's MD. "We have a high customer retention rate, so attracting new customers is always a top priority. Viral games are the ideal solution — we feel Diamond Detonation reflects the accessibility and usability of our website."
Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter