A viral game produced by digital marketing agency Tamba
for online jewellery retailer Coloured Rocks
, which specialises in selling high quality gemstones, has already been played 132,000 times since it was launched earlier this month.Diamond Detonation
is a classic maze game whose objective is to work around passages of a jewel mine, avoiding miners and their dynamite charges. The player collects jewels to unlock the next level and can then enter their score on to a leaderboard. On average, players are spending four minutes on the game, which has the goal of both increasing brand awareness and encouraging potential customers to the etailer's website.
"Coloured Rocks is an online-only company and successful viral games have the potential to generate huge amounts of interest," says Steve Bennett, the firm's MD. "We have a high customer retention rate, so attracting new customers is always a top priority. Viral games are the ideal solution — we feel Diamond Detonation reflects the accessibility and usability of our website."