Asda expands fast delivery partnership with Uber Eats

Image courtesy of Asda

Image courtesy of Asda

Asda has expanded its fast delivery partnership with Uber Eats. The supermarket has added a total of 88 stores to the scheme, giving customers delivery in as little as 30 minutes from 405 shops. In total, Asda has 645 shops.

Customers can also now start to order bundles of food that is regularly ordered together, on themes included a ‘vegan stock up’, ‘breakfast fry up’ and ‘build a sandwich’. In total, shoppers can now order from a range of more than 1,800 of the supermarket’s products on the Uber Eats app – from seasonal to everyday products.

Simon Gregg, senior vice president of ecommerce at Asda, says: “We’re seeing an increasing number of customers shopping for tonight as well as for tomorrow through the wide range of delivery options now available. Our partnership with Uber Eats means we’re able to offer rapid delivery in nearly 100 new locations, saving even more of our customers an extra trip.”

In all, Uber Eats now delivers from more than 4,300 grocery and convenience stores around the UK, bringing customers products from Friday night takeaway food to essential groceries mid-week.

Alex Troughton, head of grocery and new verticals at Uber Eats UK, says: “Uber Eats customers have embraced grocery delivery and we’re thrilled to be expanding our offering with Asda to 405 locations across the UK. Its brilliant to see one of the UK’s biggest supermarkets invest in delivery innovation through their new in-app bundles.”

The move is the latest news in the rapid expansion of fast grocery delivery that has grown quickly since the Covid-19 pandemic. In March 2022, a study from Wavemaker found that 9% of UK adults used a fast delivery service to get their groceries within an hour of ordering – and found that half of those who use them expect to be using them more within a year. The media agency questioned 2,000 UK shoppers about the delivery services they use and when, and why they use them for its Need it Now Revolution white paper. It found that use of fast delivery services is currently relatively low – compared to the 42% who order online from a supermarket, the 38% who order takeaways for restaurant delivery, and the 36% who order takeaways from a delivery service such as Uber Eats, Just Eat or Deliveroo – but that those who have used them are enthusiastic.

Asda is an Elite retailer in RXUK Top500 research.

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